I originally founded Pie Multimedia in 1988 as Playback Studios,
after working as a recording-studio technician and keyboard musician since 1982.
From 1984 onwards I specialized in arranging and producing electronic music.
(I was one of the first musicians in Israel to perform and produce digital-synthesizer recordings, originally on an 8-bit Atari computer!)
Eventually I decided to strike out with my own business arranging, performing, producing, and recording music of all sorts.
Business was brisk from the start, and as it expanded I branched out into more complicated recordings and more refined techniques.
In 1991 I started doing on-site jobs, starting with the original recording and including mix-down, mastering, editing, and production of the final CD.
It was time now to change the company's name to General Music Productions and Recordings.
In the early 1990s the Israeli music industry was still almost all analog.
I, however, was running a mostly digital operation by 1995, when I came out in my own name as ELC Music.
(By 1996 my entire studio was digital, but I am keeping the good old Fostex 260 Multitracker.)
I was one of the first 5 studios in the country to offer digital editing and mastering of analog originals, when these were still the industry standard.
I went on to be among the first to provide original digital recording.
Digital on-site recording was even more rare here, but ELC Music provides it as a matter of course. Studio and on-site recordings, mix-down, mastering, editing, and final-recording production and Multimedia Presentations,
are done with the best available equipment, media and software.
Roland, TEAC, Tascam, Dynaudio acoustics, Mitsui, and HHb are among the companies I patronize to supply my studio.
Arrangement and production of electronic music, using a variety of top-line synthesizers, is still among my favorite activities.
Using a performance technique developed over seven years, I regularly 'fool' most listeners into taking my electronic performance for live instruments.
My rule has always been to provide the best quality at a reasonable price to the widest possible variety of customers.
My clients range from large corporations to grade schools, from tiny radio stations to international music distributors.
Happily, the studio is at present expanding tremendously, owing to its almost unequaled offering of the highest-quality and most efficient digital production.
In 2002, we went into the Multimedia presentations productions changing the name to PIE Multimedia.
Mainly, we use Sony Vegas, Photodex Producer, Power Point and other software to produce our presentations.
You can find free samples of our work in this web site.
please feel free to watch and listen.